Go to EUROPA websiteEUCCK home


HOME / Service / Exhibitions / List of Exhibitions / Natural & Health Products Expo /

 


Introduction


Building on the success of the previous exhibition, Korea Health Supplement Association (KHSA) is going to hold Natural & Health Products Expo again this year in order to advance and promote scientific development and public awareness of the health functional industry.

In particular, this expo will help related organizations enter and create new markets by attracting foreign buyers and participants and provide the health functional industry with a basis for competition in the global marketplace.

We greatly appreciate your interest and participation in this Expo, which will suggest a new direction for the industry and provide a venue for public promotion.

Exhibition summary
¤ı Dates: October 26th (Thu) - 29th (Sun), 2006 (4 days)
¤ı Venue: KINTEX (Korea International Exhibition Center) HALL 4, Goyang City, South Korea
¤ı Exhibition capacity: an exhibition area of 10,773§³, total 400 booths (300 Korean, 100 foreign), 300 organizations (expected), and 50,000 visitors (expected)
¤ı Exhibition products: Health functional food, health functional materials, environmentally friendly natural food, functional beverages, beauty and fitness
¤ı Other promotions: Opening ceremony, international academic conference, sales promotion, health event
¤ı Organizer: Korea Health Supplement Association (KHSA)
¤ı Coordinator: CPMCorea, Inc.
¤ı Sponsors: Ministry of Health & Welfare, Ministry of Agriculture & Forestry, Korea Food & Drug Administration, Small & Medium Business Administration, Gyeonggi Province, Goyang City ,Korea Health Industry Development Institute, Korea Research Institute of Bioscience & Biotechnology, Korea Association of Health, Korea Dietitian Association, Korea Restaurant Association, Korea Bio-Venture Association, Korean Ginseng Products Manufacture's Association (expected)
¤ı Special sponsors: The European Union Chamber of Commerce in Korea, Biofood Network Center, Doalnara Restoration Society Korea, Korea Traditional Medical Health TV , Childcare TV (expected)
¤ı In association with:


Contents
Exhibition Themes
Category Exhibition products Participants
Health functional food ( Dietary Supplement) Health functional food Nutrition supplements (protein, vitamins, minerals, amino acids, fatty acids, fiber, etc.), eel oil products, DHA/EPA products, royal-jelly products, yeast products, processed pollen products, squalene products), enzyme products, lactobacillus products, chlorella products, spirulina products, ¥ã -linolenic acid products, germ oil products, embryo bud products, lecithin products, octacosanol products, alkoxy glycerol products, grapeseed oil products, fermented plant extract products, mucopolysaccharide protein products, processed chlorophyl products, mushroom products, aloe products, Japanese apricot extract products, soft-shelled turtle products, ¥â -carotene products , processed chitosan products, Chito-Oligosaccharide products, glucosamine products , propolis products, ginseng products, red-ginseng products, green tea extract, soybean protein, red rice yeast, plant sterol), fructo oligosaccaride, etc. ¡İ Manufacturers
¡İ OEM corporations
¡İ Importers
¡İ Distributors
¡İ Professional shops, department stores, and discount outlets
¡İ Franchise shops
¡İ Home shopping distributors
¡İ Online distributors
¡İ Bio-engineering institutes
¡İ University venture firms
¡İ Bio-venture firms
¡İ Functional material experts
¡İ Clinical evaluation centers
¡İ Oriental medicinal material firms
Health functional materials Raw materials for health functional food Health functional materials
Environmentally friendly natural food Environmentally friendly natural food Environmentally friendly food, organic food, raw grain powder diet, cooked grain powder diet, infant food, healthy local food, local specialty wines (grape wine, traditional wine, etc), alternative natural medicines, etc.
Functional beverages Sports drinks, Hangover-killer drinks, tea, dietary-fiber, oligosaccharide, probiotics, yogurt, etc.
Health products Beauty and Fitness Health care equipment (health checkup equipment, far-infrared ray equipment), slimming methods (various obesity-related clinics, health care information, various beauty products (aroma, spa, air purifiers), home health care equipments (fitness machinery, beauty care (beauty care products, natural cosmetics), etc.
International pavilion Foreign direct participants, foreign companies in Korea, multinational companies; Cooperative theme zone (by foreign associations) Health functional food Health functional materials Environmentally friendly natural food Functional beverages Beauty and Fitness Foreign participants which develop, manufacture, and sell the same kinds of health products as domestic exhibiting items; Foreign companies in Korea, etc.

International academic conference
  - Top 10 global trends for natural & health products i n 2006
  - World market conditions for natural & health products
  - Regulations on natural & health products and market trends in Europe
  - Successful entry strategies into Asia Market
  * Lectures on the above themes will be given by leading domestic corporations and overseas celebrities.

Special marketing tools
  ¢Â Exhibitor presented seminar
  Invites domestic and overseas buyers to participate, and provides opportunities to promote best products for related domestic corporations and institutes, which seek to enlarge their distribution networks.
  ¢Â Chinese market workshop
  Offers information needed to enter the Chinese market: related laws, ingredients inspection systems, etc. Invites the participation of natural & health product industry experts from China and holds a workshop for corporations preparing to enter the Chinese market.
  ¢Â New technology workshop
  Provides a venue for information exchange on the new technologies developed by domestic and overseas corporations.
  ¢Â Reception
  For related organizations and domestic and overseas participants to celebrate the success of the Natural & Health Products Expo2006

Other events
  ¢Â Opening ceremony
  ¢Â Health protection campaign
  Health protection campaign through online banners based on ordinary people's ideas and photos
  ¢Â Health checkup service for mothers and daughters
  Bone density measurement service and counseling for mother and daughter who visit the Expo
  ¢Â Health diary
  Distributes health diaries containing information on health functional products and their efficacy to visitors
  ¢Â Contest: ¡° Let's take health functional food properly. ¡±
  * A detailed plan about seminar themes and other events will be available from the official site after April.


Participation Information
1) Registration
- Register by fax or e-mail. A 50 percent payment in advance is required to secure the agreement.
- Required documents: business registration certificate (1 copy) / exhibition product catalog (1 copy)
2) Participation fees
Both types Fee Description
Floor space with shell stand US$ 2,200
(1 booth / including VAT)
¤ı Supplied: walls, participant signage, floor carpet, lighting, 1 desk, 2 chairs, electric power 1 KW
Floor space only US$ 1,760
(1 booth / including VAT)
¤ı Supplied : exhibition floor only (booth, electric power, lighting, carpet not provided)
¤ıMinimum registration number of booths: 2 booths
* Please register separately for additional items (electricity, telephone, Internet, water, etc).
3) Due dates and discounts
Due dates for registration and advance payment Discount rates
First deadline : March 31, 2006 20% discount
Second deadline : June 30, 2006 10% discount
Third deadline August 31, 2006 No discount

- Discount will be offered only if 50% of the participation fee is paid by specific deadlines.
- Discount will be applied only to booth fees. Additional items (electricity, telephone, Internet, water) are not subject to discount.
4) Contacts
- Office of Natural & Health Products Expo 2006 Tel) +82 (0)2 541 4589 Fax) +82 (0)2 541 4588
- Korea Health Supplement Association (KHSA) Tel) +82 (0)2 3479 2100 Fax) +82 (0)2 592 9302
5) Fee payment
- Hana Bank Account No. 393-910006-87304 , Payee : CPMCorea, Inc.

¤ı Please pay participation fees to the bank account specified above and notify us by phone.
¤ı Remaining participation fees must be paid prior to September 22, 2006. Failure to pay will result in automatic termination of the participation agreement, and there will be no refund of agreement fees.
¤ı Booth locations will be allocated on a first come, first serve basis. However, the organizer may adjust the booth locations depending on the participation quotation, overall exhibition hall balance, etc.
>>> Please refer to our official site http://www.hfoodexpo.com regarding the application form and further details.


¤ıDates : Oct. 13th (Thu) ? 16th (Sun), 2005 (4 days).
¤ıVenue : KINTEX.
¤ıAcademic Conference: Oct. 13th ? 15th, 2005 (KINTEX International Conference Room)
¤ıParticipants : 128 organizations and 361 booths.
¤ıVisitors : 40,500










We will provide participants with opportunities to enter B2B markets by attracting foreign corporations and buyers.
- Will install promotion and information offices at similar exhibitions held abroad (4 times a year)
- Will attract buyers by promoting through the International Alliance of Dietary Food Supplement Associations (IADSA)
- Will invite foreign authorities; hold international academic conferences involving the China Council for the Promotion of International Trade and the European Union Chamber of Commerce in Korea


We will do our best to promote participating organizations (esp. small- and medium-sized enterprises) and support their efforts at broadening their distribution networks.
- Will support participants' commercial film making and TV promotion in cooperation with a cable TV broadcasting company.
- Will run programs such as ¡®domestic and foreign buyer workshop' and ¡®new tech workshop' to support participant's activities to broaden their distribution networks.
- We would provide advantages to small-and medium-sized emterprises
( Please refer to our official site http://www.hfoodexpo.com )


We will attract visitors with purchasing intent to this expo so as to actually increase sales during the exhibition.
- Will hold various events in cooperation with related organizations and leading Internet portal sites 3 months prior to the Expo.
- Will distribute invitation tickets (entrance will be charged from this year) through discount outlets and health functional products shops.
- Will run eye-catching promotion cars (all times).
- Will attract visitors to the 13 th Seoul Infant Education Expo (150,000 visitors last year), which is held simultaneously.